AMMP
A new visual identity for The Academy Museum of Motion Pictures is the world’s premier institution dedicated to the art and science of movies. The goal of the branding for the AMMP is to use the shape of light to help draw focus to the individuals that create stories through film.
Brand Identity, Packaging, Brand Experience, Identity
System
System
The logo is a flexible, dynamic one that scales, and plays to its strength on several mediums and formats, from Badge IDs. to retail shopping bags. ︎︎︎︎︎︎
Brand guidelines are designed with the spirit of celebrating the history of film. ︎︎︎
The brand posters help tell a summary of what the AMMP feels and looks like—from brand guidelines to applications. ︎︎︎