graphic design and art directiona documenter and advocate of the process



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Son Dental Group The logo mark is the Korean character for ‘Son.’ It is a custom modular typeface, inspired by the geometrics of the Korean language. Often times the dental office can be quite daunting for many, so the concept is inspired by the nostalgic traditional game called  "Baduk" (바둑) or Go to promote a sense of familiarity for the elderly folks.