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liminal: the nonlinear process
liminal is a thesis that emphasizes the process over the end result of a designer’s work. The process should be valued within our community and be celebrated as a humanistic discipline. In doing so, designers will discover a holistic framework for their practice, which will create a domino effect, enriching the design community’s ecosystem to become evergreen. Our process is our heritage, and we must keep it active and at the forefront of this industry.
MillerKnoll: Design with ImpactField Marketing partnered with Contract Marketing to build a series of sales tools to support the global launch of Design with Impact. Tools included a presentation introducing strategies for wellbeing, connection, and change; a workplace vision activity and follow-up materials; a pin-up kit for A+D activation, and a presentation introducing settings designed with wellbeing, connection, and change in mind.
JunesdayJunesday focuses on creating nontoxic, functional, and beautiful baby feeding essentials. The identity embodies the experiences of play when it comes to food intersecting with a love for quality and design.
Son Dental Group The logo mark is the Korean character for ‘Son.’ It is a custom modular typeface, inspired by the geometrics of the Korean language. Often times the dental office can be quite daunting for many, so the concept is inspired by the nostalgic traditional game called "Baduk" (바둑) or Go to promote a sense of familiarity for the elderly folks.
MillerKnoll: Marigold Lodge In FY24, the Creative Strategy team created digital tools to support and enhance customer visits to Michigan. As part of this effort, the team created a microsite for Marigold Lodge to help sales teams share lodging and amenity information with guests. This fully-responsive digital experience ensures seamless viewing on mobile devices, showcasing new photography that captures the distinctive hospitality of Marigold Lodge.